>>>Distribution Management

Distribution Management

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by Bert Rosenbloom

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Distribution Management

Distribution Management

by Bert Rosenbloom

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SALIENT FEATURES:

  • Focus on Channels: The chapter opening vignettes stimulate the reader’s interest with up-to-date examples that are relevant to today’s students.
  • Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies.
  • Electronic and Sustainable Marketing: Chapter covering electronic marketing channels and sustainable business models has been heavily revised to reflect the integrated convergence of electronic and conventional channels as well as the advantages of a sustainable business model.
  • Issues for Discussion: Mini-cases, found at the end of each chapter, reflect the most recent developments affecting marketing channels. These mini-cases use real-life examples; about half of these are completely new to this edition.

Extensive References: Throughout the text, there are an extensive amount of references to marketing journals and literature in the field.

Table Of Contents

Part I: MARKETING CHANNEL SYSTEMS

1. Marketing Channel Concepts

2. Marketing Channel Participants

3. The Environment of Marketing Channels

4. Behavioral Processes in Marketing Channels

Part II: DEVELOPING THE MARKETING CHANNEL

5. Strategy in Marketing Channels

6. Designing Marketing Channels

7. Selecting Channel Partners

8. Target Markets and Channel Design Strategy

Part III: MANAGING MARKETING CHANNELS

9. Motivating the Channel Members

10. Product Issues in Channel Management

11. Pricing Issues in Channel Management

12. Promotion in Marketing Channels

13. Logistics and Supply Chain Management in Marketing Channels

14. Evaluating Channel Member Performance

Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS

15. Online Channel Systems and Management

16. Franchise Marketing Channels

17. Marketing Channels for Services

18. Global Marketing Channels

Part V: CASES

ISBN9789814524209
Author(s)Bert Rosenbloom
Copyright2016
CoverPaperbound
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