>>>Events Management (OBE Aligned)

Events Management (OBE Aligned)

Php 315.00

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by Eloisa Altez-Romero

Each lesson is provided with learning objectives, the main text, discussion questions, exercises and assignments, a new feature of the book.

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Events Management (OBE Aligned)

Events Management (OBE Aligned)

by Eloisa Altez-Romero

Each lesson is provided with..

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Designed for a 19-week university semester following the Philippine academic calendar.

Each lesson is provided with learning objectives, the main text, discussion questions, exercises and assignments, a new feature of the book.

Sections on procurement, site layout and writing the terminal report are also added in the second edition.

Events Management (Second Edition) is designed for a 19-week univeristy semester following the Philippine academic calendar.

The lessons are divided into four units: (1) context, (2) structure, (3) operations, and (4) extra mile.


1.  Unit 1: Context
2.  Lesson 1: What is an event?
3.  Lesson 2: What is MICE?
4.  Lesson 3: What is the Significance of the Event Industry?
5.  Lesson 4: How did the Event Industry Begin and Develop?
6.  Unit 2: Structure
7.  Lesson 5: Who are the industry stakeholders?
8.  Lesson 6: Who are the industry suppliers?
9.  Lesson 7: Who are the industry regulators?
10.Unit 3: Operation
11.Lesson 8: Environmental Scanning
12.Lesson 9: Planning and Approval Process
13.Lesson 10: Venue Selection and Layout
14.Lesson 11: Event Marketing
15.Lesson 12: Event Program
16.Lesson 13: Risk Management
17.Lesson 14: Onsite Activities
18.Lesson 15: Monitoring and Evaluation
19.Unit 4: Extra Mile
20.Lesson 16: Management
21.Lesson 17: Communication
22.Lesson 18: Themes and Trends
23.Lesson 19: Into the Real World

Author(s)Eloisa Altez-Romero
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