>>>>>Marketing Basics: Modules in Marketing (OBE Aligned)

Marketing Basics: Modules in Marketing (OBE Aligned)

Php 247.00

by Ma. Nancy T. Balasan

The book is intended to be used not only by students taking Marketing as a degree but as well as those students who are in other fields of specialization or discipline. The book serves as an introduction to a higher level of Marketing subject or any related business subjects

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Marketing Basics: Modules in Marketing (OBE Aligned)

Marketing Basics: Modules in Marketing (OBE Aligned)

by Ma. Nancy T. Balasan

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The book is intended to be used not only by students taking Marketing as a degree but as well as those students who are in other fields of specialization or discipline. The book serves as an introduction to a higher level of Marketing subject or any related business subjects

Module 1 - Provides an overview of marketing, covering the various basic concepts of marketing, its importance and the different marketing philosophies
Module 2 - Tackles the business environment factors and how they affect an enterprise
Module 3 - Deals with how a decision maker determines market segment
Module 4 - Discusses the factors that influence consumers‘ purchase decision
Module 5 - Explains the various stages in product development and strategies that companies use to complete
Module 6 - Is about product pricing as practiced by business firms
Module 7 - Deals with the different ways in which a product reaches its final users
Module 8 - Covers the promotional mediums utilized by companies to make their products or brands known

Module 9 - Is about Careers in Marketing

Table of Contents

I. The Value of Marketing
II. The Environment of Business
III. Market Segmentation
IV. Consumer Buying Behavior
V. Understanding Products
VI. Pricing Products
VII. Distributing Products
VIII. Promoting Product offerings
IX. Marketing as a Career

ISBN978-971-23-6820-2
Author(s)Ma. Nancy T. Balasan
Copyright2014
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