Micro Perspective of Tourism and Hospitality (Paper Bound)

Micro Perspective of Tourism and Hospitality (Paper Bound)


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Tourism and hospitality is fast becoming one of the most important social and
economic acti viti es in the world today. The number of domesti c and internati onal
travelers are steadily increasing. Many countries are seeking to develop tourism and
hospitality for its many benefi ts.
Whether for pleasure or for business, travel demand is rapidly increasing. Higher
incomes, more leisure ti me, changing lifestyles, increasing overseas visit, and a growing
number of reti rees all indicate that the tourism and hospitality industry will conti nue
to expand. The industry has responded to the increased growth opportunity with new
hotels, resort desti nati ons, and conventi on centers, as well as growing local service
industries which support the needs of the tourist.
Tourism and hospitality is an industry that employs more people worldwide than
any other enterprise. It is an industry that will be the world’s largest by the year 2030.
Obviously, an industry of this size has a tremendous impact on the lives of individuals
and economies of nati ons. The explosive growth of the tourism and hospitality industry
has created a demand for professionals who are committ ed to professional careers in
the industry. It demands the services of well-trained, enthusiasti c, and responsible
This book is designed as an introductory textbook for tourism and hospitality
students of the diff erent colleges and universiti es off ering tourism and hospitality
courses. It will also be helpful for tourism faculty, persons involved in nati onal,
regional, and internati onal tourism and hospitality associati ons, in transportati on,
accommodati on, food and beverage, entertainment, tour operati ons, travel agencies,
and as an in-service training course for personnel employed in the tourism and
hospitality fi eld. The text has been researched and developed with a conceptual
framework in mind that is based on my experiences in teaching tourism subjects at
the college and graduate levels and in in-service situati ons. The theories, concepts,
and principles presented in the book came from several sources—books, travel
journals, interviews, observati ons, discussions, speeches, and papers presented at
nati onal, regional, and internati onal seminars and conferences. The references at the
end of each chapter have been carefully selected and include the most authoritati ve
publicati ons on the subject.
The book is aligned with the ASEAN MRA (Mutual Recognition Arrangements)
for tourism professionals to ensure that graduates of tourism and hospitality
courses are adequately prepared for the requirements of the industry and thereby
globally competitive. In addition, the book is based on the course description of
the subject, Micro Perspective in Tourism and Hospitality, found in the Commission
on Higher Education (CHED) Memorandum Order No. 62 Series of 2017. The CMO
sets the policies, standards, and guidelines for BS Tourism Management and BS
Hospitality Management institutions to ensure that their future graduates are
knowledgeable and highly skilled. This book was written in consultation with
industry and academic professionals to address the problem of mismatch between
the needs of the industry and graduates of tourism and hospitality institutions.
This book is more affordable than similar books written by foreign authors. A
number of pedagogical features have been integrated in the book to help students
better understand the information presented. This book follows an outcome-based
approach, with Learning Outcomes, Summary, Discussion Questions, Chapter
Activities, Key Terms and Concepts, Chapter Quiz, and References.
This book has 15 chapters which discuss the following: the psychology of travel,
the sociology of travel, tourism and culture, transportation sector, accommodation
sector, food and beverage sector, recreation and leisure, tourist attractions, MICE
sector, tourism marketing, tourism promotion, tourism distribution channel, tourism
planning, tourism development, and employment opportunities and qualifications.

Page count240
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