>>>>Communication for Society (GEC Series)

Communication for Society (GEC Series)

Php 278.00

Purposive Communication


by Marikit Tara A. Uychoco and Maria Lorena Santos

More details

Send to a friend

Send to a friend

Communication for Society (GEC Series)

Communication for Society (GEC Series)

Purposive Communication


by Marikit..

Recipient :

* Required fields

  or  Cancel


New product

Communication for Society: Purposive Communication is a tertiary-level textbook for the General Education course Purposive Communication, as required by the Commission on Higher Education (CHED) of the Republic of the Philippines.

The course description is “Writing, speaking, and presenting to different audiences and for various purposes.” The five skills of communication (listening, speaking, reading, writing, and viewing) are studied and simulated in advanced academic settings, such as conversing intelligently on a subject to impart, reporting on group work or assignments, writing and delivering a formal speech, writing minutes of meetings and similar documents, preparing a research or technical paper, and making an audio-visual or web-based presentation. In the process, the criteria for effective communication are discussed and used as the basis for peer evaluation of communication exercises in the class as well as for judging communication techniques by public officials, educators, industry leaders, churches, and private individuals. The purpose of these combined activities is “to enable students to practice strategies of communication with a clear purpose and audience in mind, guided by the criteria of effective communication and the appropriate language” (CHED, 2013).

In addition, “At the end of the course, students should be able to listen, comprehend, critique, and respond to live or recorded conversations, speak in public with confidence, explain extended texts in their own words using examples and other aids to bolster their explanation, write texts ranging from a simple report to a full-length technical or research paper (scientific, social science, or literary depending on the student’s major), and prepare an audio-visual or web-based presentation on an assigned topic” (CHED, 2013).

The course is both pragmatic and aspirational: it helps students in using English language skills to gain and share knowledge and insights with different discourse communities in the Philippines, as well as in using these skills to create and critique knowledge for the good of Philippine society.

The general objectives of the course, as encapsulated in this textbook, are the following:

1. To help students become problem-solvers, change agents, and knowledge workers and creators in Philippine society

2. To make students appreciate and articulate individual and societal concerns in the social, academic, and corporate level

3. To encourage students to appreciate and articulate social issues and concerns in public speaking

4. To ensure that students critically read and write texts using old and new technologies

It primarily uses the Outcomes-Based Education (OBE) approach. Dr. William Spady and Dr. Francis Uy, in their book, Outcome-Based Education: Critical Issues and Answers, mention ten components of the OBE paradigm in the Information Age, as opposed to the traditional paradigms set during the Industrial Age. Although all of the ten components are important and will be followed in this textbook, there are several components that will be essential in the philosophical and pedagogical approaches used in this book.

The first component is Concept Integration (rather than Content Segmentation), wherein exit outcomes take the forms of “complex performance abilities that require students to integrate, synthesize, and apply a range of diverse content, concepts, and competence to performance tasks” (Spady and Uy, 2014). We also believe that Instructional Coaching is an equally important component, where the teacher acts as a coach and mentor, to help students perform their best, and to do this in an individualized, performance-based manner. In terms of assessment, we will use Criterion Validation, with clear rubrics to help students understand the outcomes they are expected to exhibit and how they will be assessed in each task. Lastly, our activities will emphasize the creation of a Cooperative Learning environment and will rely on a Collaborative Structure in the classroom (Spady and Uy, 2014).

Page count256
If you're a school administrator, teacher, or a librarian purchasing for your school, please contact the Educational Materials Advisor assigned to your school or fill up our inquiry form. 


1. Orders are processed daily from Monday to Saturday. Orders received by 2:00 pm (Philippine time) are processed on the same day while orders received after 2:00 pm are processed on the next WORKING day.

2. Sold products are packed and available for courier pickup and consolidation within twenty-four (24) hours after the order has been processed and approved.

3. If an order will not be available within 24 hours or is out-of-stock, the customer will be notified via email and will be advised if and when the item will become available.

4. The customer has the option to  have the order canceled and the customer will not be charged for the order.

5. To track the status of an order, log in to Rex e-Store account then go to 'My Account' >> 'History and details of my orders'.


Metro Manila : 3-5 days,
Provincial : 4-6 days


1. Orders are normally dispatched on the next business day following the day the order was confirmed to the customer. Orders for delivery within Metro Manila will be delivered within 3 to 5 days from the process date of the order. While for the orders to be delivered to a provincial destination will take 5 to 10 days from the process date to be delivered.
2. Rex Book Store does not assume responsibility for and shall not be liable for any damages, whether direct, incidental, special or consequential, arising from the handling and delivery of order goods by the authorized couriers. However, Rex Book Store shall properly coordinate with its authorized courier who is responsible for the shipment, to properly compensate the customer.


1. If you would like to return a book purchased in Rex e-Store due to product defect, Rex Book Store shall facilitate a replacement. However, shipping and handling charges are non-refundable.
2. Please advise us within seven (10) days from receipt of the item, of your intent to return an item, including the corresponding reason or actual product defect. You may send us the advice via email at orders@rexestore.com or . A notice of replacement shall be issued to the customer once request is approved.


1. You can cancel your order provided that the order has not undergone our shipping process.
2. Please send an email to orders@rexestore.com

Product successfully added to your shopping cart
There are 0 items in your cart. There is 1 item in your cart.
Total products:
Total shipping:  To be determined
Continue shopping Proceed to checkout