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Entrepreneurship in the Philippine Setting

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by Winefreda B. Asor, Ph.D.

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Entrepreneurship in the Philippine Setting

Entrepreneurship in the Philippine Setting

by Winefreda B. Asor, Ph.D.

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The survival of our economic condition is not only an issue, but the main problem of every country all over the world, and the Philippines is not exempted from this concern. Being aware of this situation, we are tasked to commit with an endeavor that will contribute to the solution of the economic problem. We believe that formal and non-formal education is an avenue to alleviate the economic status of the Filipino people, thus, leading to the economic development of our country. Not all professionals who finished their degree or non-degree programs are assured of high-paying jobs; but to be equipped with skills in Entrepreneurship, you can be assured of increased income.

This book was conceptualized several years ago for reference or textbook for students in Bachelor of Science in Entrepreneurship, ladderized program. It can also be of help to students in different levels of education who have passion for Entrepreneurship. Hence, the presentation of topics by specialization and by chapter, all the way provides some knowledge and skills towards a successful Entrepreneurial endeavor.

Chapter 1 discusses the Origin and Nature of Entrepreneurship with the learning objective to know the origin and nature of Entrepreneurship, the different views of Entrepreneurship, and its impact to our economy.

Chapter 2 deals on the Philippine Economy and how an Economy grows. Its learning objective is to orient people on the status of the Philippine Economy, the factors that affect business establishment, how a specific economy grows, and how Entrepreneurship helps improve the quality of life of the Filipino people.

Chapter 3 discusses the Attributes, Qualities, and Characteristics of an Entrepreneur, with the learning objective to identify and emulate the attributes of an Entrepreneur, especially the traits and behavior.

Chapter 4 deals on Appraising Yourself for an Entrepreneurial Career. Its learning objective is to assess readiness for an entrepreneurial career, identify its strengths and weaknesses and its competencies, the pre-requisite and proper attitude, how to develop creativity, goal setting, risk-taking, information-seeking, and other behaviors associated with becoming a successful Entrepreneur.

Chapter 5 discusses the Search for Business Opportunity, Ideation, Innovation, and Creativity. Its learning objective is to know the entrepreneurial activities in searching for business opportunities, such as ideation, innovation, and creativity.

Author(s)Winefreda B. Asor, Ph.D.
Page count256 pages
Dimension5.75 inches x 8.75 inches
Professor's Kitwith Professor's Kit *If you order 50 copies or more.
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