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Tourism Promotion Services

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by Maricel Gatchalian-Badilla, Miriam L. Oreta

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Tourism Promotion Services

Tourism Promotion Services

by Maricel Gatchalian-Badilla, Miriam L. Oreta

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Tourism Promotion Services is the product of years of experience in the tourism industry and years of teaching tourism marketing to Tourism Management students at the tertiary level.

With the implementation of the K to 12 curriculum, this book is our contribution to the growing body of knowledge and research in Tourism.

Covers an overview of the tourism industry and its operating sectors. These lessons will also discuss the different types of tourism and travel motivations that complete the tourist experience. Aside from that, the different sources of information and promotional tools that are essential in promoting tourism products and service will be discussed.

Offers information about the top Philippine Destinations featuring the top 20 provinces in the Philippines spread out in fi ve lessons. The last lesson offers thestudents knowledge on how to know and access customer's needs and wants.

Presents information on the different operating sectors of the tourism

Seeks to equip the students with practical know-how on selling, communication and establishing rapport with customers, effective customer service, and building relationships with customers.

With simple and practical tips on different issues concerning tourism promotion services, the students will be given a foretaste of the actual scenarios they will face in the future.

Table of Contents

Quarter One: Overview of Tourism Promotion Services
 Lesson 1: The Tourism Industry - An Overview
 Lesson 2: The Tourism Sectors and Their Tourism Impacts
 Lesson 3: The Tourist Experience
 Lesson 4: Tourism Products and Services
 Lesson 5: Sources of Information
 Lesson 6: Tourism Promotion

Quarter Two: Destination Information
 Lesson 7: Top Philippine Destinations I
 Lesson 8: Top Philippine Destinations II
 Lesson 9: Top Philippine Destinations III

Author(s)Maricel Gatchalian- Badilla, Miriam L. Oreta
Page count300
If you're a school administrator, teacher, or a librarian purchasing for your school, please contact the Educational Materials Advisor assigned to your school or fill up our inquiry form. 


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