>>>Principles of Marketing Rev. Ed.

Principles of Marketing Rev. Ed.

Php 474.00

by Roberto G. Medina

Written by a seasoned marketing author and practitioner, this edition builds on the unprecedented success of its previous edition by allowing marketing students view marketing both on a local(regional) and global aspect.

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Principles of Marketing Rev. Ed.

Principles of Marketing Rev. Ed.

by Roberto G. Medina

Written by a seasoned marketing..

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04-MK-00004

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This book helps students master marketing principles and practices.

Written by a well-respected marketing author and practitioner, this edition builds on the unprecedented success of its previous edition by allowing marketing students view marketing both on a local (regional) and global aspect.

This revised edition has more visual illustrations, graphs and other exercises as well as Questions for Review and Discussion.

A Suggested item for Research assures that the student is guided on what topics to pursue that are connected to the topics being discussed.

ISBN978-971-23-5242-3
Author(s)Roberto G. Medina
Copyright2008
Professor's Kitwith Professor's Kit *If you order 50 copies or more.
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