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Principles of Marketing Rev. Ed. View larger

Principles of Marketing Rev. Ed.

04-MK-00004

by Roberto G. Medina

Written by a seasoned marketing author and practitioner, this edition builds on the unprecedented success of its previous edition by allowing marketing students view marketing both on a local(regional) and global aspect.

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Php 474.00

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    This book helps students master marketing principles and practices.

    Written by a well-respected marketing author and practitioner, this edition builds on the unprecedented success of its previous edition by allowing marketing students view marketing both on a local (regional) and global aspect.

    This revised edition has more visual illustrations, graphs and other exercises as well as Questions for Review and Discussion.

    A Suggested item for Research assures that the student is guided on what topics to pursue that are connected to the topics being discussed.

    ISBN 978-971-23-5242-3
    Author(s) Roberto G. Medina
    Copyright 2008
    Professor's Kit with Professor's Kit *If you order 50 copies or more.

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Principles of Marketing Rev. Ed.

Principles of Marketing Rev. Ed.

by Roberto G. Medina

Written by a seasoned marketing author and practitioner, this edition builds on the unprecedented success of its previous edition by allowing marketing students view marketing both on a local(regional) and global aspect.

Write a review