Management/Marketing

Fundamentals of Business Communication (OBE Aligned) View larger

Fundamentals of Business Communication (OBE Aligned)

04-MT-00032

by Efren F. Abulencia

   
This book traces its origin to an earlier book which first saw print in 2001, “Integrated Business and Technical Communication”

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Php 280.00

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    This book traces its origin to an earlier book which first saw print in 2001, “Integrated Business and Technical Communication”

    This edition in most parts preserves the outlines of the previous edition of the book, with the contents updated and enriched in the belief that knowledge in whatever field of discipline, in the advent of the digital age, is constantly being challenged by change

    The book is dotted with exercises, guide questions and writing activities which are aligned with current trends in education such as outcomes-based education, reflective, integrative,
    interactive, experiential, collaborative and research-based teaching to further reinforce learning.

    Table of Contents

    • The Nature ofCommunication Process
    • The Principles of Writing and the Writing Process
    • Formatting the Physical Form of the Business Letter
    • Writing Sales and Promotional Letters
    • Writing Credit and Collection Letters
    • Writing Claim and Adjustment Letters
    • Preparing Resumés and Job Application Letters
    • Preparing Memoranda and Endorsement Letters
    • Preparing Minutes of the Meeting
    • Preparing Business Reports
    • Using Graphics in Business Reports
    • Preparing Social-Business Correspondence
    • Digital Communication in Business

    ISBN 978-971-23-6819-6
    Author(s) Efren F. Abulencia
    Copyright 2014

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Fundamentals of Business Communication (OBE Aligned)

Fundamentals of Business Communication (OBE Aligned)

by Efren F. Abulencia

   
This book traces its origin to an earlier book which first saw print in 2001, “Integrated Business and Technical Communication”

Write a review