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Marketing Basics: Modules in Marketing (OBE Aligned) View larger

Marketing Basics: Modules in Marketing (OBE Aligned)

04-MK-00005

by Ma. Nancy T. Balasan

The book is intended to be used not only by students taking Marketing as a degree but as well as those students who are in other fields of specialization or discipline. The book serves as an introduction to a higher level of Marketing subject or any related business subjects

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Php 247.00

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    The book is intended to be used not only by students taking Marketing as a degree but as well as those students who are in other fields of specialization or discipline. The book serves as an introduction to a higher level of Marketing subject or any related business subjects

    Module 1 - Provides an overview of marketing, covering the various basic concepts of marketing, its importance and the different marketing philosophies
    Module 2 - Tackles the business environment factors and how they affect an enterprise
    Module 3 - Deals with how a decision maker determines market segment
    Module 4 - Discusses the factors that influence consumers‘ purchase decision
    Module 5 - Explains the various stages in product development and strategies that companies use to complete
    Module 6 - Is about product pricing as practiced by business firms
    Module 7 - Deals with the different ways in which a product reaches its final users
    Module 8 - Covers the promotional mediums utilized by companies to make their products or brands known

    Module 9 - Is about Careers in Marketing

    Table of Contents

    I. The Value of Marketing
    II. The Environment of Business
    III. Market Segmentation
    IV. Consumer Buying Behavior
    V. Understanding Products
    VI. Pricing Products
    VII. Distributing Products
    VIII. Promoting Product offerings
    IX. Marketing as a Career

    ISBN 978-971-23-6820-2
    Author(s) Ma. Nancy T. Balasan
    Copyright 2014

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