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Events Management (OBE Aligned) View larger

Events Management (OBE Aligned)

04-TB-00020

by Eloisa Altez-Romero

Each lesson is provided with learning objectives, the main text, discussion questions, exercises and assignments, a new feature of the book.

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Php 315.00

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    Designed for a 19-week university semester following the Philippine academic calendar.

    Each lesson is provided with learning objectives, the main text, discussion questions, exercises and assignments, a new feature of the book.

    Sections on procurement, site layout and writing the terminal report are also added in the second edition.

    Events Management (Second Edition) is designed for a 19-week univeristy semester following the Philippine academic calendar.

    The lessons are divided into four units: (1) context, (2) structure, (3) operations, and (4) extra mile.

    TABLE OF CONTENTS

    1.  Unit 1: Context
    2.  Lesson 1: What is an event?
    3.  Lesson 2: What is MICE?
    4.  Lesson 3: What is the Significance of the Event Industry?
    5.  Lesson 4: How did the Event Industry Begin and Develop?
    6.  Unit 2: Structure
    7.  Lesson 5: Who are the industry stakeholders?
    8.  Lesson 6: Who are the industry suppliers?
    9.  Lesson 7: Who are the industry regulators?
    10.Unit 3: Operation
    11.Lesson 8: Environmental Scanning
    12.Lesson 9: Planning and Approval Process
    13.Lesson 10: Venue Selection and Layout
    14.Lesson 11: Event Marketing
    15.Lesson 12: Event Program
    16.Lesson 13: Risk Management
    17.Lesson 14: Onsite Activities
    18.Lesson 15: Monitoring and Evaluation
    19.Unit 4: Extra Mile
    20.Lesson 16: Management
    21.Lesson 17: Communication
    22.Lesson 18: Themes and Trends
    23.Lesson 19: Into the Real World

    ISBN 978-971-23-7122-6
    Author(s) Eloisa Altez-Romero
    Copyright 2015
    Cover Paperbound

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