by Maricel Gatchalian-Badilla
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Tourism Marketing is a product of 20 years of industry experience and academic teaching in the University of the Philippines. With the advent of economic growth brought about by a thriving tourism industry, tourism education has become in demand. It is expected to grow even more because of the ASEAN Mutual Recognition Agreement in 2015.
The author incorporated real life situations, up to date local researches and practical examples to make the theories presented in this book easier to understand and apply.
A special feature called Marketing Nugget is incorporated in most of the chapters to provide practical situations for the student to absorb the major concepts presented. Each nugget includes points to ponder upon which can trigger discussion and critical thinking.
Guide Questions and Suggested activities that have worked in the author’s classroom are also provided to draw out critical thinking skills and experiential learning from its readers.
Table of Contents
Chapter 1- Tourism Marketing
Chapter 2 – The Tourist Market and Segmentation
Chapter 3 - Tourism and Consumer Behavior
Chapter 4 – Tourism Marketing and the Communication Process
Chapter 5 – The Tourism Product
Chapter 6 – Pricing in Tourism
Chapter 7 – Tourism Promotions I
Chapter 8 – Tourism Promotions II
Chapter 9 – Distribution Channels in the Tourism Industry
Chapter 10 – Digital Marketing
Chapter 11 – Relationship Marketing
Chapter 12 – Destination Branding and Marketing
Chapter 13 – The Marketing Plan
Chapter 14 – What Awaits You?
Chapter 15 – Tourism Marketing and its Future
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