by Dr. Ned Roberto This 2015, the third edition represents a collection of the most read MRx (Marketing Rx) columns from 2009 to the present.
by Roberto G. Medina, Ph. D. Intended for Business and HRM Students taking a course in Human Behavior in Organization.
by Roberto G. Medina Written by a seasoned marketing author and practitioner, this edition builds on the unprecedented success of its previous edition by allowing marketing students view marketing both on a local(regional) and global aspect.
Roberto G. Medina The book is designed as a beginner’s course in business management.
by Dr. Kolawole Samuel Adeyemo, Ph.D. The book presents a holistic analysis of qualitative and quantitative management techniques for effective decision making.
By Cynthia A. Zarate Synthesizes materials, readings, and research on organizational behavior and management to provide the students an extensive knowledge on the subject.
by Ma. Nancy T. Balasan The book is intended to be used not only by students taking Marketing as a degree but as well as those students who are in other fields of specialization or discipline. The book serves as an introduction to a higher level of Marketing subject or any related business subjects
by Efren F. Abulencia This book traces its origin to an earlier book which first saw print in 2001, “Integrated Business and Technical Communication”
by Felina Young
by Roberto Medina
By Reil G. Cruz The book focuses on information that is relevant to the Philippine context, while incorporating examples drawn from the author’s professional exposure in tourism planning here and overseas